Graphic / Motion Designer
Typo Mex

Typo Mex

An Identity project for TYPO Mexico 2018.

The project is to design a typographic word mark/logo for TYPO Mexico. The logo will go on large posters, T-shirts, attendee badges and other applications. Logo should be designed in black and white.



Typo Mex

Typo Mex

What is ATypI?

ATypI, Association Typographique Internationale, is the global forum and 

focal point for the type community and business. The host of TYPO Mexico.


The concept of the logo is using simple bars to create a flexible and recognizable identity system. 


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 Starting off the project with brainstorming 49 ideas for the word mark/logo.  The aim of the final logo is to have some characteristic of being fresh, type savvy, sophisticated and contemporary. The target groups are teens, colleges students and design professionals.

Starting off the project with brainstorming 49 ideas for the word mark/logo.

The aim of the final logo is to have some characteristic of being fresh, type savvy, sophisticated and contemporary. The target groups are teens, colleges students and design professionals.

 Two Selected Logo

Two Selected Logo

 Variations for logo #1

Variations for logo #1

 Variations for logo #2

Variations for logo #2

 Final logo Lock Up

Final logo Lock Up

 Poster variations

Poster variations

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 Event Stamps with the Logo as the teeth of the skulls

Event Stamps with the Logo as the teeth of the skulls

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