What is ATypI?
ATypI, Association Typographique Internationale, is the global forum and
focal point for the type community and business. The host of TYPO Mexico.
The concept of the logo is using simple bars to create a flexible and recognizable identity system.
Starting off the project with brainstorming 49 ideas for the word mark/logo.
The aim of the final logo is to have some characteristic of being fresh, type savvy, sophisticated and contemporary. The target groups are teens, colleges students and design professionals.
Two Selected Logo
Variations for logo #1
Variations for logo #2
Final logo Lock Up
Event Stamps with the Logo as the teeth of the skulls