Houston Adaptive Sport Identity
Houston Adaptive Sport is a community organization that promotes sports is for everyone. The logo’s dynamic angle shows the speed and movement. The abstract wheelchair form incorporates with the lowercase “ h ” to exemplified the friendliness and fun of the organization.
The choice of primary colors promotes optimism and the liveliness of the organization. Also stands for unisex for all ages, these colors make the organization more approachable and more friendly.
This is a school project at ArtCenter College of Design.
Tim Vixay by chip Litherland for ESPN, Redmond Ramos by Erik Tanner for TIME, Allan Armstrong by Erik Tanner for TIME, Graeme Murray for Canadian Paralympic Committee