Annenberg Photospace Rebrand
The Annenberg Photospace is a cultural destination dedicated to exhibit both digital and print photography in an intimate environment. The space features state-of-the-art, 4K digital technology as well as traditional prints by some of the world’s most renowned photographers and a selection of emerging photographic talents as well.
The aim for the project is to rebrand the organization to become a recognizable, flexible but also authentic identity system.
The logo of annenberg photospace is basically a set of nine panels: six straight ones with two tilted ones. These forms as elemental windows to reveal content. The geometric shapes with two tilted forms refer to the idea of archive, opening, surprise and moment.
In the ideation process, the concept for the design is focusing on moment, space, photography and enlightenment.
Neon Pop-up event pack